Ludovic Huraux, the creator of "Attractive World"

Ludovic Huraux, 27, is a young entrepreneur, CEO and co-founder of Attractive World. He celebrated in october the 3 year of his company.

Attractive World is the first online speed dating site for demanding people. It's the first site with a selective admission. The site currently has 300,000 members, including 53% of women and 47% of men.  
80% of members are between 25 and 45. Unlike Meetic, Attractive world is a site aimed at a high social class. It's dedicated to people who don't find what they are looking for on Meetic.

After being graduated from a business school, he worked for an investment fund for 3 years. There, he discovered the world of entrepreneurship. He decided in october 2007 to launch his own business. Several Tv Shows spoke about his concept and the site has developped very fast. To help him developping the company, he raised 2.6 million euros to more than 50 private investors and Ludovic still holds more than 50% of the shares of his company.

In September 2009, Attractive World became a pay site and in June 2011, Attractive World began to generate profits.

The key success factors in the development of Attractive World are :

- the Marketing : He hired an extremely competent marketing director who helped develop the company

- the Technique : He also hired a Technical Director in March 2009 and recruited a team of 6 developers in order to work on the stability.

- the Community : The site organised more than 200 events per month and there is a real usability and trust between members

- the Finance : After raising 2.6 million euros, he raised again 2.7 millions euros in July 2011 which will allow to consolidate their leading position in the market of high class speed dating. He also believes in developing the site abroad.

Today, Ludovic Huraux thinks that the best years of the company are ahead.

 

By Thomas Sanson