Dragons' Den and a young entrepreneur

Original article from JewishTribune

We have already talked about the Dragons' Den series. In Canada, Dragons' Den is a reality television programmes featuring entrepreneurs pitching their business ideas in order to secure investment finance from a panel of Canadian business moguls who are venture capitalists.

Dylan Ribkoff, a young "underwear" entrepreneur, grandson of fashion industry legend Joseph Ribkoff, has pitched his idea. He always wanted to create something. He found that men's underwear does not always match the clothes we wear. Underwear were too plain. He wanted something simple and bold. He loves "colour blocking and clean lines". For the moment, he didn't design underwear for women but one day this could be possible. 

During his pitch, he definitely made an immediate impression. Two Dragons, Arlene Dickinson (one of Canada’s most renowned independent marketing communications entrepreneurs) and Jim Treliving (owner of the Boston Pizza International restaurant chain who made $1 billion in annual system-wide sales) decided to partner and invest 50 000 $ in this 'underwear' company.

For Dylan, it was a great opportunity to do publicity with this Tv Show for his products and to open a lot of door. Today, his products first went on sale in Quebec and are available online but it developps very fast and he now has sales reps who has orders all around the country.

By Thomas Sanson